In order for the best digital marketing agency, first, we must understand “what is digital marketing”, “will digital marketing benefit your business” and answer the question “how do I have more leads for my business?” – which should be the purpose of any marketing.
What is a Digital Marketing Agency?
The dictionary definition of Digital marketing is the marketing of products using digital technologies, mainly on the internet, but also including cell phones, display advertising, and any other digital medium. Digital Marketing Agency New York So easy to summarise in a single sentence, yet it’s rather a complicated process to get right and to make sure that all of your digital marketing is working together, much less silo activities. That’s where the expertise and connection with the very best digital marketing agencies can be extremely beneficial.
Traditional advertising, newspapers and paper directories, such as for example Yellow Pages, are increasingly less effective for businesses. Whilst a couple of years ago people would visit a computer to search for something or service, nowadays people are connected to the internet all day, each day and “live online”. Looking for information, something or service is as quick and simple as searching on a laptop or computer at the job or picking up their mobile telephone or tablet. Digital marketing focuses on getting your information, products and services in front of people if they are looking online. The best digital agencies understand the buying procedure for your products and services and make sure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the very best digital marketing agency will show the relevant information, service or product at the targeted time in the buying process.
Whilst some digital marketing agencies may also create and manage traditional advertising or business marketing, such as for example newspaper advertising, specialist digital marketing agencies will concentrate on online marketing as opposed to “marketing companies” who commonly focus on TV, radio and print marketing.
Regardless if your organization is business-to-business (B2B) or business-to-consumer (B2C), digital marketing could be a fast, often instant, and reliable way of getting leads into your organization and driving up revenue. The most effective digital marketing agencies will manage all the digital advertising based on return on investment (ROI) ensuring the leads generated are in a cost which makes business sense and increases profit levels. Digital marketing will benefit your organization and answers the question “how do I get more leads for my business”?
Digital marketing, sometimes referred to as website marketing, can be broken down into a amount of important features and services:
Search engine optimisation, most commonly abbreviated to “SEO”, may be the process of getting the website found on engines like google when people make a search relevant to your business, services or products.
Regardless if your site is e-Commerce or selling services it’ll drive leads and sales into your business if it is found for the search terms people use (also known as “keywords”) to consider them in Google.
SEO requires experience and understanding of how Google reads your site. Digital Marketing Agency New York What messages and information you want Google to read for a webpage or website and knowing where you can place that information so se’s can find it. An excellent SEO company will have a successful history of ranking websites saturated in the search results.
SEO works best once the proven ways of obtaining rankings are applied together with latest trends which are driving traffic. A good example of this can be a “near me” phenomenon, which includes seen a 150% growth in the last 12 months, where cellular phone users are adding “near me” with their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from the local service or product supplier.
Although SEO can be quite a stand-alone service, it is most reliable when combined with PPC, social media marketing and reputation marketing. SEO can be the cornerstone of effective PPC, social media and reputation management campaigns.