Just what exactly is this? Basically, the Beachhead Strategy would be to locate a major ball and roll with it. That is all it implies. It’s about discovering a huge player in the current market, someone like YouTube in this case, and only go with the stream together. Jump on board and use them as your own leverage. It’s about concentrated leverage, and focus in this situation is focusing How to get 100 subscribers on youtube in a day on YouTube.
Where did I get this idea from? I got it from a man called Geoffrey Moore, an amazing thinker. He wrote a novel called Crossing The Chasm for the high tech industry. Everything he talked about was to get any new technology, you have this product adoption cycle where it starts with the early innovators, early adopters, early majority, late majority, and laggards.
This is normal for any new technologies entering into the market. What Geoffrey Moore discovered was that with new technologies there’s normally what he calls a gap or chasm. That is where many new high tech startup businesses fall into the chasm. They get to the stage here and they run out of clients. They fall into this chasm and you never hear of them again. They disappear.
He spoke about developing a beachhead plan and it’s just like a beachhead which you can use for jumping over to the early majority. It provides you this jump stage to enter the early majority. As soon as you reach the early majority, that is when you reach the tipping point. That’s when matters go big time for you.
I’m using this idea and I am saying that in the event that you want to go hit the tipping point for your business, for your market, use YouTube as your beachhead strategy. Utilize YouTube to help you to get the early majority for your niche, since it is one of the greatest vehicles to use right now to assist you get major amounts of visitors to your site.
That is what it is all driving . I hope you can appreciate what I am saying here. With the ability of YouTube and the fact they’re awakened with Google, it’s simply incredible. We live in incredible times.
You can go out and attempt to spread your focus and use a whole bunch of different video sharing sites, different strategies, on different platforms and things, and end up spreading yourself so thin you don’t display any results, but this approach was tested and demonstrated and I am now only applying it to YouTube. That is why I call it the YouTube Beachhead Strategy. I expect you can understand why you want to get on YouTube as soon as possible and concentrate your attention there