Often do we read news of fraud, scam and reports of some digital marketing agencies that add no value to their clients’ businesses. In a global where companies spend millions of dollars each year on digital marketing campaigns, the need to distinct good agencies from bad can’t be stressed enough.
Combining various internet marketing tactics with other forms of media and strategies, digital marketing has become one of the effective ways of lead-generation, branding and procuring bigger customer-base. Broadly speaking, it is usually subdivided into online marketing, mobile marketing and offline marketing.
The importance of having a digital marketing agency for any kind of business is obvious. It’s the nature of any firm to focus its whole attention to the that it is in and subsequently to the primary objectives that form the business. This necessitates delegating other works like digital marketing to external agencies.
For example, a company that manufactures clothes will devote the majority of its workforce to manufacturing and selling clothes alone. The business of that company is clothes, not marketing or advertising; and even if it does its own marketing campaigns, there is a better chance a marketing agency, whose sole business is creating marketing campaigns, is going to do the job far better compared to the company’s marketing department.
And in a global where most individuals are now equipped with cell phones, TV, internet along with other electronic media, the necessity to digitize one’s marketing campaigns do not need to be mentioned. Because there is a simple truth most of all: digital marketing works. It is cheaper than traditional strategies and visibly more effective.
So how does one find the right digital marketing agency to utilize?
Choosing the right agency can be quite a daunting task especially because you can find new companies springing up almost everyday. And because the variety of services provided by these companies is not exactly the same. Let’s have a look at the various elements that will help pick the best digital agency for your business:
The first thing it is best to consider when looking for digital marketing agencies to utilize is the nature and selection of services they offer. A good agency should offer as many services as possible under one roof. This can save you the difficulty of finding another company for a specific service as possible easily delegate all your digital marketing needs to that company.
A full serviced agency typically offers:
– Web design and development
– Search engine optimization and marketing
– Mobile marketing
– Email marketing
– Social media marketing
– Online advertisement
– Online reputation management
Portfolio And Testimonials
A good digital marketing agency will will have a portfolio that includes clients with visible degrees of success. You can actually access this portfolio from their website. A portfolio page that lists a great number of clientele is more trustworthy than one which displays only a few.
Testimonials are another criterion to help in choosing a digital agency for the business. Good agencies will have feedback and testimonials from previous customers. The more testimonials, the better.
Online Presence And Reputation
It’s only natural for a company that deals in digital marketing to possess a visible online presence. Is there a Facebook page and if so, how many Likes is there on the page? What is its Twitter following like? Social media marketing presence and activity is an effective way of measuring a company’s repute.
A quick Google search using the company’s name as the search term will reveal a great deal of information about the business, including reviews and feedback on review sites, if any. A search query that returns very little result may not be the best company to possess your marketing work delegated to.
Any good company should have excellent support. Try contacting the digital marketing agency you are currently researching on from their website or via their Live chat application, if they have one. Just how long does it take for them to respond? Call them up and speak to them. Learn how knowledgeable their support team is. This is usually a company that you’re likely to give a lot of money to, it is important to know before-hand if they are worth investing in and that if you ever run into problems, they’re there for you.