A plugin is a piece of software containing a group of functions that can be added to a website. They can extend functionality or add new features. Common features that plugins are utilized for are contact forms, RSS feeds, and SEO optimization. However, there are a variety of plugins that are tailored for eCommerce businesses, and, if utilized correctly, can increase efficiency and profits.
These 5 eCommerce plugins will increase customer experience while also helping you on the backend. Some even have integration to Microsoft Dynamics 365 NAV/ Business Central, allowing these extensions to streamline processes that are currently costing you.
Do you sell products on third-party platforms like Amazon? Keep track of both your Amazon store and your own eCommerce store with the Amazon plugin. This extension connects with Dynamics 365 NAV/Business Central so you can keep track of orders and inventory for both. You can also show different pricing depending on where your customer is shopping, allowing them to get a deal.
2) Newsletter Pop-Up
Keep your customers in the loop with a newsletter delivered right to their inbox. This plugin shows a pop-up on designated pages of your website and asks customers to subscribe to your newsletter/email list. Once they’re added to your email list you can begin sending more targeted messaging and promotions. This is a great tool for automated lead generation.
3) Facebook Messenger
The Facebook Messenger plugin connects directly to your website so customers can message you without leaving your business page. Instead of getting calls or emails about questions, customers can ask right away through Messenger, making it quick and easy for your team to answer questions and make the sale.
Similar to Amazon, the eBay plugin allows you to integrate Dynamics 365 NAV/Business Central with eBay to import orders, update order status, and track inventory between the two. You also get mass export and import functionalities so you can easily add any products from your eCommerce site onto eBay or vice versa.
5) Customer Reminders
Sometimes customers just need a little nudge in order to finalize a sale. The Customer Reminder plugin tracks customer behavior and reminds them of abandoned carts, incomplete registrations, and unpaid orders. This automated system is perfect if you don’t have the capacity to keep up with customer activity.
Are you interested in adding these plugins to your website? Let us help! We offer these extensions and hundreds more in our eShop Marketplace. Our team consists of experts in eCommerce solutions for Microsoft Dynamics 365 and would be glad to discuss the next steps with you. Contact Dynamics eShop and see what we can do for you!